Your AI Brain
Personal / Business
For your career or your company. From your first prompt to your first AI employee.
Masha Sharma
Masha Sharma
VP, Merchant Experience AI · Groupon
Advisor · Chief Idea Officer
I write about what actually works at medium.com/@genideva
Where are you with AI today?
Curious
I hear about it. I have not really used it.
Chatting
I ask it questions, like a smarter search.
Building
It knows my business. I use it for work every week.
Conducting
Agents do work for me while I do mine.
Be curious,
not judgmental.
Ted Lasso
With AI, you are
limitless.
Employee, freelancer or owner: you are the conductor. The craft stays yours.
"The time will come when our descendants will be amazed that we did not know things that are so plain to them."
Seneca, about 2,000 years ago
Eight folders. You take all of them home.
Brain
A 12-question interview that writes your four Brain files. Privacy rules.
Agents
Four job descriptions, three ways to run them, n8n starter, email alerts.
Brand book
A finished example brand: Brain files, logo, brand book page.
Build your own
A working one-file invoice tracker, a build-or-buy test, two build prompts.
Skills
Client email, social post, quote and invoice, glossary prep, weekly plan, resume writer with 8 templates.
Resources
A plain-language glossary and a short list of GitHub repos.
Marketing examples
Flyer, landing page, rate sheet, LinkedIn posts, email sequence, and the prompts.
Claude Code
The same Brain as files on your computer, with four subagents.
Every step up, AI knows more and does more.
Chat
A brilliant stranger. Knows nothing about you.
Brain
A Project that knows you: your work or your business.
Skill
A recipe card. Same great result every time.
"write my client email"Connector
A key to your tools: email, calendar, files.
also called MCPPlugin
A toolbox. Skills and connectors, packed together.
install onceAgent
An employee. You give a goal, it takes the steps and reports back.
you stay the boss"The limits of my language mean the limits of my world." Ludwig Wittgenstein
Teach AI who you are.
15 minutes, once.
Who I am
What I do, who I serve, my goals, my rules
Brand DNA
Audience, their urgent problem, why me
My voice
Built from writing that already sounds like me
My look
Logo, colors, fonts, the things I repeat
Never paste what a client trusted you with.
Give AI the business side
- Marketing and social posts
- Inquiry replies and quotes
- Invoices and follow-ups
- Glossary prep from public terms
Keep out of consumer AI
- Client names and case details
- Medical or legal records
- Recordings and source documents
- Anything under NDA
Check the data and training setting in every tool. A human reads everything before it goes out.
One setup gives every future asset
the same foundation.
Create the project
One home for all brand work.
Add the visual system
Logo, colors, type.
Teach the voice
Real samples become rules.
Define the Brand DNA
Audience, problem, offer, difference.
Create from one source
Every asset starts inside the Brain.
Build it once. Improve it every time you use it.
One afternoon. A whole brand.
Brand book
Landing page
Flyer
Rate sheet
Your own toolBright Harbor Consulting is a fictional example. In Claude Design: describe it, get a draft, refine by talking, export to PDF, PowerPoint, HTML or Canva.
Feed it thousands of pages.
Get back what you actually need.
Your sources
Reports, PDFs, links, notes. It answers only from what you gave it, and shows where.
Audio overview
Two hosts discuss it
Mind map
The whole topic at a glance
Video and slide deck
Ready to present
Quiz and flashcards
Learn a new field fast
Today's demo: 2,194 synthetic doctor and patient encounters, one per disease. Tomorrow's cardiology assignment, prepared in ten minutes. No real patients.
Write a job description.
They draft, you approve.
Inquiry responder
New request in, reply and quote drafted in your voice.
Lead researcher
Ten local clinics and law firms, why they fit, a first line.
Bookkeeping assistant
Who has not paid, polite reminders ready, weekly income.
Content repurposer
One idea becomes a post, an email, a flyer line, in two languages.
They maximize you. Promote them slowly.
Three doors. Start with the first.
Claude
Your Brain, plus skills, plus connectors.
- Paste a job description
- Connect email and calendar
- Design and documents built in
n8n
When this happens, do that. Runs while you work.
- New form or email arrives
- AI drafts the reply
- Lands in your drafts folder
Codex · Claude Code
A coding agent that builds tools for you.
- Describe the tool in plain words
- It writes and tests the code
- You own the result
You text a goal. It goes and does it.
Dots
Lives in the ChatGPT world. Built around professional work and many app connections.
Muse
Aimed at everyday tasks. Keeps working after you close the app.
Instinct
Works on its own computer with your accounts. Texts you first when something needs doing.
Same shape: own cloud computer, own browser, your apps, asks before big actions. Same caution: a web page can trick an agent. Keep it away from client work.
Before you pay for another monthly app, ask AI to build it.
Build when it is simple, only for you, and the data can stay on your computer. Buy when it touches payments or regulated data.
Five moves. Under an hour.
- Create one Project. Name it "My Brain".2 min
- Paste the setup agent. Answer its questions.15 min
- Save the four files back into the Project.3 min
- Add one skill. Ask for one real client email.10 min
- Make one marketing piece. Read it. Send it.20 min
"The best way to predict the future is to invent it." Alan Kay
The whole kit. Free.
Plus the GitHub list: anthropics/skillsComposioHQ/awesome-claude-skillscoreyhaines31/marketingskillsn8n-io/n8nopenai/codex
be with you.
Masha Sharma
VP, Merchant Experience AI · Groupon
Advisor · Chief Idea Officer
medium.com/@genideva